Cited as “the ultimate insider” by The Sunday Times, “Britain's most sought-after wedding planner and an authority on multimillion-dollar weddings” by TIME magazine, “one of the most highly-rated celebrity wedding planners in the world” by Paris Match, she was named ‘Business Icon of the Year’ at the 2010 Icon Awards at the House of Commons, and nicknamed the ‘Wedding Doctor’ by the UK and international press: Sarah Haywood is the ultimate wedding expert.
Her core company Sarah Haywood Design is a luxury wedding design and coordination consultancy. She works alongside leading couturiers, top florists, venues, Michelin star chefs, cake bakers (to royalty and the stars), award-winning stylists, make-up artists and photographers. One of the few companies offering a truly bespoke service from scratch, each wedding is personally designed, planned and managed by Sarah.
Sarah planned her first wedding over a decade ago whilst still working as a broadcast journalist for ITV. When she herself married, she wondered why there existed no authoritative printed resource for preparing for the Big Day: in response, she wrote the Wedding Bible. An overnight success, brides found it indispensible and, according to ITV presenter Kate Garraway: “All you need to get married is a groom, a dress, and the Wedding Bible.”
Sarah is currently working on second editions of the top selling Wedding Bible and Wedding Bible Planner for publication in spring 2013.
Wedding Planning Apps
The first wedding coordinator in the world to release smartphone apps, the current suite includes Wedding Planning apps, a free Wedding Countdown and the Bow Tie Tutor for iPhone. The latter is the first of Sarah’s fun but essential apps for the Big Day and features the Earl of March’s Butler offering video tutorials on tying a bow tie. The Ultimate Wedding App for BlackBerry, Android and iPhone was launched in September 2011. Now every bride and groom can have at their fingertips the luxury of this world-class professional to help them plan their perfect day.
The Diamond Experience
With her Diamond Experience Sarah has gained access for clients to her diamond dealer in the Diamant Beurs in Antwerp - usually only accessible to the diamond trade. Sarah’s clients are offered certificated, top-grade and ethically sourced diamonds: including uncut and flawless gems. They are then introduced to a leading jewellery designers to create a bespoke setting. This service offers a rare opportunity for a couple to be involved in the entire process from selection and polishing through to the design of their jewellery. Without a retailer in the middle, this service is both exclusive and competitively priced and can be turned around in 21 days.
Speaking Engagements & Workshop’s
During 2012 Sarah has/will be visiting the Middle East, the USA and South Africa to open wedding shows and expos and deliver her bride-to-be and bridal business workshops.
Sarah is regularly quoted and featured in the UK and international press. Recent television and radio appearances include: CNN, ABC, CBS, BBC, NBC, AP, Sky News, ITV, Channel 5 News, BBC Radio 2, BBC Radio Five Live and Living. Internationally, Sarah has appeared on television and radio in Europe and the USA, Asia, India, Japan, Australasia and South America and South Africa.