After graduating from Liverpool University with a Degree in English and Classics, Sareda trained first as an English teacher- working at a number of schools across Liverpool and Manchester.
During her university years Sareda worked as a Jazz singer in a trio named Cravat Culture. Alongside her saxophonist brother Adam, they played at many of the North West’s most beautiful and prestigious locations, from the Art Deco palace that is the Philharmonic Hall in Liverpool to the devastatingly romantic Peckforton Castle in North Wales.
Armed with an Equity card and ready for the bright lights, Sareda moved to London to pursue an acting career. After numerous adventures, some surreal auditions, and a couple of minor roles in TV dramas, Sareda returned to the North West, happy and tired, but with lots more material for her memoirs!
After winning an ITV Scholarship and completing a Postgraduate Degree in Journalism at UCLAN, Sareda started work at BBC Manchester. She was lucky enough to cover both the opening and closing ceremonies of the Commonwealth Games, as well as many of the high-profile sporting events.
Since then Sareda has continued to work as a sports journalist, covering a variety of international/national sporting fixtures including the Twenty-Twenty cricket final, the Rolex Middle Sea Yacht Race, the Canadian ice-hockey league, the Superbike Championships, numerous premiership football matches and even cheese-rolling in Gloucester!
For the last couple of years Sareda has also been working as a travel writer, lending her unique perspective to places as diverse as Fiji, Canada, Cologne, Corsica and Bali. Her travel pieces appear regularly in many newspapers, magazines and on-line.
Sareda’s life has brought her into contact with an intriguing array of people, from politicians to child prodigies. For various reasons, some of her more memorable interviewees include Liam Gallagher, Rivaldo and the Balinese Prime Minister! She is adept at keeping her feet on the ground and her speeches are fascinating, insightful, and often humorous.
Politics and humanitarian work have always been important to Sareda. Working with Dreamscope Productions she is currently making a documentary film to support the Balidhiig Water Project. The charity is very close to her heart as its aim is to bring clean drinking water to her father’s home village in Somalia.
Sareda is also a non-executive board member of MAAN- a charity that supports young Somali men suffering with mental health issues.
This year Sareda is heavily involved with both the Local and General Elections and she is passionate about encouraging young people to vote.